Gulder — Senior Man
Brand:
Gulder
Sector:
Beverage
Discipline:
TVC · Key visuals · Social
(01)
Overview
A gold-on-red campaign world built around Gulder’s Senior Man ambassadors.
Selected work from the Gulder Senior Man campaign: the 90-second TV commercial, the campaign key visual, pack-shot artwork, banner formats, short social films and ‘Welcome’ announcements introducing the Senior Man ambassadors.
(02)
TV commercial
The campaign film follows the Senior Man from the office to the bar and the pool table, with Gulder as the reward at the end of the day.
(03)
Key visuals
(04)
Social films
Short films for Instagram and other feeds, including ‘Well deserved, Senior Man’ and ‘Brewed for the Senior Man’.
(05)
Ambassador announcements
Portrait ‘Welcome’ posts for each ambassador, sharing one consistent frame.
