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Jara Mama

Jara Mama
Brand:
Jara Mama
Sector:
Food retail
Discipline:
Brand identity · Guidelines

(01)
Overview

A modern African supermarket identity, built around one line: “More for every home.”

Jara Mama is positioned as a modern African supermarket serving households across Ireland, bringing African food products together in one convenient destination.

The identity pairs a clean wordmark with a signature dotted mark and the guiding statement “More for every home”. It is designed to feel proudly African and naturally at home in Ireland — warm, welcoming and dependable, with the professionalism of a modern supermarket.

(02)
Identity system

Logo, colour, typography and iconography from the brand identity guidelines.

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(03)
In store and on the road

Storefront signage, shipping and delivery vehicles, in-store advertising, baskets and trolleys.

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(04)
Uniforms, packaging & delivery

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(05)
Social

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