Tom Tom — Barz on Wheelz

Tom Tom takes the stage straight to the streets.

Barz on Wheelz put a Tom Tom stage on a truck and drove it into Lagos neighbourhoods — the campaign film lists stops in Yaba, Oshodi and Ikorodu across May, with ‘No lele’ and ‘Breathe through it’ carrying the brand voice.

Shown here: the 50-second campaign film, a 15-second social cut, footage from the stops, the campaign key visuals and the photo shoot behind them.