Amabile di Rosa
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Overview
Friends. Wine. Good Times. — juicy Italian wines made for Nigeria’s tables, bars and nights out.
Brand creative for Amabile di Rosa’s white, rosé and red wines, built on the line ‘Juicy Italian Wines’ and the sign-off ‘Friends. Wine. Good Times.’ The work runs from a campaign film and key visuals to billboards, event artwork, merchandise and activation design.
Key visuals place the bottles at the centre of shared meals — ‘Italy made this for your suya’ presents Amabile di Rosa as a sweet wine made for Nigeria’s bold flavours — while billboards speak directly to sweet wine drinkers.
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Campaign film
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Key visuals
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Out of home
‘For sweet wine drinkers’ — the three wines on roadside billboards.
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Events & social
Artwork for brand nights and social moments: ‘Meet Amabile di Rosa’ at Terraza Club and Formatic Lounge, ‘Cue, Sip & Unwind’ at Ikoyi Club 1938, ‘Now pouring at’ The Bodega, National Rosé Day, the Ember Social road show and ‘Rosé by the Waves’ with Elysium Beach.
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Lifestyle
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Pour Decisions
Pour Decisions — Flirt Edition, a branded card game with ‘Spill’ and ‘Sip’ prompt cards, packed in the brand’s red, pink and cream.
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Bottles & bar
The three bottles, with paper coasters, cups, a bar mat and a co-branded apron.
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Activation & retail
Shelf units, sampling and display stands, teardrop flags, a glass wall and a trade booth.
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Vehicle & merchandise
