Pepsi — Thirsty for More

Electric blue, bold type and the globe — ‘Thirsty for More’ across screens and promotions.

Social content and promotions for Pepsi Nigeria under the ‘Thirsty for More’ platform: a Big Brother Naija brand film, short motion pieces built from the logo and the ‘Thirsty for More’ type, and product posts.

Promotions include the Island Block Party in Lagos with Tyler ICU on Saturday 14 June, with ticket giveaways and trivia stories, and Burger Week — buy one, get one free at locations across Lagos and Abuja, 16–26 June 2025.